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  <title>Blog · ALLÓ The Agency</title>
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  <description>Notes from live projects. No filler and no posts written to fill a calendar.</description>
  <language>en</language>
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    <title>GPT-6 Astra: what actually changes for digital marketing</title>
    <link>https://allotheagency.com/en/gpt-6-astra-que-cambia-de-verdad-para-el-marketing-digital/</link>
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    <pubDate>04 Sep 2026 09:00:00 +0000</pubDate>
    <description>OpenAI announced GPT-6 Astra on 3 September. What matters to a brand is not the model: it is that assistants are starting to browse and act on their own.</description>
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    <title>TOFU, MOFU and BOFU: using the content funnel to capture leads</title>
    <link>https://allotheagency.com/en/tofu-mofu-y-bofu-como-usar-el-funnel-de-contenidos-para-captar-leads-en-2026/</link>
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    <pubDate>13 Apr 2026 09:00:00 +0000</pubDate>
    <description>Plenty of sites pull in thousands of visits a month and fail to turn any of them into sales.</description>
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    <title>Emotional marketing: connecting beyond the product</title>
    <link>https://allotheagency.com/en/marketing-emocional-conectar-con-el-cliente-mas-alla-del-producto/</link>
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    <pubDate>13 Apr 2026 09:00:00 +0000</pubDate>
    <description>Saturation is not the exception in this market, it is the rule. The average consumer takes thousands of advertising hits a day.</description>
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    <title>Lead magnets: what they are and how to capture leads in 2026</title>
    <link>https://allotheagency.com/en/lead-magnet-que-es-y-como-captar-leads-en-2026/</link>
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    <pubDate>13 Apr 2026 09:00:00 +0000</pubDate>
    <description>Thousands of people visit your site thanks to solid SEO and social work. Then you check the numbers and find something frustrating: almost nobody leaves their details.</description>
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    <title>Inbound marketing in 2026: the content that actually captures leads</title>
    <link>https://allotheagency.com/en/inbound-marketing-en-2026-que-contenidos-funcionan-para-captar-leads/</link>
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    <pubDate>13 Apr 2026 09:00:00 +0000</pubDate>
    <description>The argument about whether the company blog still works comes round every year. Some say it is dead, others insist it is essential.</description>
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    <title>Micro-influencer strategies for growing qualified traffic</title>
    <link>https://allotheagency.com/en/estrategias-de-marketing-con-microinfluencers-para-aumentar-tu-trafico/</link>
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    <pubDate>13 Apr 2026 09:00:00 +0000</pubDate>
    <description>The era of the unreachable influencer is over. People are no longer looking up at perfect lives, they are looking for someone they recognise.</description>
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    <title>How UX design and the post-click experience decide whether your campaigns pay</title>
    <link>https://allotheagency.com/en/como-el-diseno-ux-y-la-experiencia-post-click-impactan-el-rendimiento-de-las-campanas-publicitarias-y-la-conversion/</link>
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    <pubDate>13 Apr 2026 09:00:00 +0000</pubDate>
    <description>It is a familiar frustration: the Google Ads or Meta Ads campaign is technically flawless, and the sales still do not come.</description>
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  <item>
    <title>SEO vs GEO vs AEO: winning visibility in the age of AI</title>
    <link>https://allotheagency.com/en/seo-vs-geo-vs-aeo-como-ganar-visibilidad-en-la-era-de-la-ia/</link>
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    <pubDate>21 Jan 2026 09:00:00 +0000</pubDate>
    <description>Does your traffic feel like it is behaving differently lately? You are not imagining it. The way we look for information has changed sharply.</description>
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    <title>The integrated content calendar: an SEO guide for blog and social</title>
    <link>https://allotheagency.com/en/aprende-a-crear-un-calendario-de-contenidos-que-unifica-tu-blog-y-redes-sociales-con-una-estrategia-seo-optimiza-y-maximiza-tu-alcance-con-esta-guia/</link>
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    <pubDate>21 Jan 2026 09:00:00 +0000</pubDate>
    <description>Producing good content is only part of the equation. For a strategy to work, your blog and your social channels have to pull in the same direction.</description>
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    <title>What Google My Business is, and how to optimise your listing</title>
    <link>https://allotheagency.com/en/que-es-una-estrategia-de-marketing-digital-360-y-como-ayuda-a-las-empresas-a-crecer-2/</link>
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    <pubDate>02 Dec 2025 09:00:00 +0000</pubDate>
    <description>Run a local business and want more customers to find you? Then you need Google Business Profile, previously known as Google My Business.</description>
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    <title>What a 360 digital marketing strategy is, and how it helps a business grow</title>
    <link>https://allotheagency.com/en/que-es-una-estrategia-de-marketing-digital-360-y-como-ayuda-a-las-empresas-a-crecer/</link>
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    <pubDate>01 Dec 2025 09:00:00 +0000</pubDate>
    <description>Spending on social, paid media and everything else, and still not seeing real growth? It is a common problem.</description>
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