Amorino Spain: a global brand activated shop by shop

One identity, many local contexts

• 1 activation system to hold brand coherence.
• Local acquisition adapted to each shop's surroundings.
• Campaigns, point of sale, CRM and openings working together.

The challenge

Amorino already had an international identity and a recognisable visual signature. The challenge was to activate that value in Spain without treating the whole network as if every shop had the same audience, calendar and commercial need.

The brand had to be consistent; the acquisition, local.

ALLÓ's strategy

We built a shared model to coordinate identity, campaigns, in-store activations and CRM, adapting execution to each location's catchment area and moments of consumption.

The same system supports day-to-day trading, seasonal campaigns and new openings without diluting Amorino's own codes.

What we did

• We adapted the identity and content to the needs of the Spanish market.
• We ran local acquisition campaigns around the shops.
• We connected point-of-sale activity, content and paid media.
• We developed seasonal CRM and a support system for new openings.

The operating result

Amorino Spain has an activation model connecting brand, shop and digital channels under one logic, able to adapt to different local contexts and commercial moments.

Scope and operating model: project information provided by ALLÓ.