Blog
What we learn, published
Notes from live projects. No filler and no posts written to fill a calendar.
SEO
GPT-6 Astra: what actually changes for digital marketing
OpenAI announced GPT-6 Astra on 3 September. What matters to a brand is not the model: it is that assistants are starting to browse and act on their own.
Content
TOFU, MOFU and BOFU: using the content funnel to capture leads
Plenty of sites pull in thousands of visits a month and fail to turn any of them into sales.
13 April 2026 · 2 min
Strategy
Emotional marketing: connecting beyond the product
Saturation is not the exception in this market, it is the rule. The average consumer takes thousands of advertising hits a day.
13 April 2026 · 2 min
Content
Lead magnets: what they are and how to capture leads in 2026
Thousands of people visit your site thanks to solid SEO and social work. Then you check the numbers and find something frustrating: almost nobody…
13 April 2026 · 2 min
Content
Inbound marketing in 2026: the content that actually captures leads
The argument about whether the company blog still works comes round every year. Some say it is dead, others insist it is essential.
13 April 2026 · 2 min
Content
Micro-influencer strategies for growing qualified traffic
The era of the unreachable influencer is over. People are no longer looking up at perfect lives, they are looking for someone they recognise.
13 April 2026 · 2 min
Web & conversion
How UX design and the post-click experience decide whether your campaigns pay
It is a familiar frustration: the Google Ads or Meta Ads campaign is technically flawless, and the sales still do not come.
13 April 2026 · 2 min
SEO
SEO vs GEO vs AEO: winning visibility in the age of AI
Does your traffic feel like it is behaving differently lately? You are not imagining it. The way we look for information has changed sharply.
21 January 2026 · 6 min
Content
The integrated content calendar: an SEO guide for blog and social
Producing good content is only part of the equation. For a strategy to work, your blog and your social channels have to pull in the same direction.
21 January 2026 · 6 min
SEO
What Google My Business is, and how to optimise your listing
Run a local business and want more customers to find you? Then you need Google Business Profile, previously known as Google My Business.
2 December 2025 · 6 min
Strategy
What a 360 digital marketing strategy is, and how it helps a business grow
Spending on social, paid media and everything else, and still not seeing real growth? It is a common problem.
1 December 2025 · 5 min