Services · Performance marketing
Digital analytics that turn data into regular decisions
We organise measurement, define the number that leads each channel and build a useful dashboard. Then we review on a fixed cadence and change the plan according to what the data shows.
Good measurement tells you what to change
- Objectives and events defined with business criteria.
- A dashboard that prioritises rather than accumulating numbers.
- A review cycle with decisions and owners.
The problem we solve
Many platforms do not guarantee understanding. Incomplete data, conflicting definitions and dashboards without decisions make it impossible to compare channels or find where performance is lost.
How we work
We audit existing measurement, agree definitions, correct events and sources where needed, and build a shared view. Every review ends with decisions, owners and a date to check the effect.
What we put in place
- Measurement plan and KPIs.
- Tracking and data-quality audit.
- Events, conversions and tagging according to scope.
- Dashboards and reporting.
- Review cadence.
- Prioritised improvement backlog.
How it is measured
The service is evaluated by the reliability and usefulness of measurement: coverage of critical events, consistent definitions, attribution within system limits and decisions carried out from the data.
When this service fits
When reports disagree, the journey to conversion cannot be followed or the team receives periodic data but cannot tell what action to take.
Where we have applied it
3 cases where this service was part of the work.
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/01
Pía Capdevila
We turned a portfolio of projects into a brand with a voice of its own, able to grow organically through judgement, process and a recognisable visual narrative.30K → 115K+ followers on Instagramduring the collaboration · Native Instagram metrics
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/02
Nike Swim
We brought brand planning, partner activation and performance for Nike Swim in Spain and Portugal into one strategy, with execution adapted to each market.
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/03
Sutton Barcelona
We turned ticketing into a continuous, measured journey, with campaigns and messages tailored to each ticket type and optimisation matched to each night's programming.