Services · Performance marketing
Content and social media with a role in the funnel
We define formats, frequency, channels and owners before producing. Every piece has a job: create awareness, explain why people should choose you, resolve an objection or move someone closer to conversion.
Publishing is the last step, not the first
- A shared narrative that makes the brand recognisable.
- Formats with a clear role in the customer journey.
- Community management built on listening and responding.
The problem we solve
A brand can publish frequently and still fail to build positioning, demand or relationships. What is usually missing is a narrative, a production system and a clear link between content, community and business.
How we work
We define audiences, objectives and the role of each channel. We build editorial pillars, formats and a workable approval flow. Then we produce, publish, manage the community and review which content fulfils its role.
What we put in place
- Content and social media strategy.
- Narrative, tone and editorial pillars.
- Calendar and workflow.
- Production by format and channel.
- Publishing and community management.
- Social listening and performance analysis when included in scope.
How it is measured
Measurement follows the role of each piece: qualified reach, retention, meaningful interaction, traffic, conversations, assisted leads or conversions. Follower growth does not sum up the service.
When this service fits
When the brand publishes without a clear direction, depends on isolated actions, cannot sustain production or needs social and content to contribute to a wider objective.
Where we have applied it
4 cases where this service was part of the work.
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/01
ARAG
A content strategy built on the questions people actually ask, turning specialist knowledge into usefulness, authority and digital presence.#1 on social media in the insurance sector since 2024H1 2024 – H1 2026 · Ranking of Internet Presence of Insurance Companies
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/02
Carlos Alcaraz Academy
We built the brand, the digital ecosystem and the customer acquisition strategy for a project born in 2025 that has sold out every edition held and expanded to eight cities across three countries.Sold out from the first edition and in every edition held2025 – 2026 · Occupancy data provided by the project
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/03
Pía Capdevila
We turned a portfolio of projects into a brand with a voice of its own, able to grow organically through judgement, process and a recognisable visual narrative.30K → 115K+ followers on Instagramduring the collaboration · Native Instagram metrics
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/04
Pastelería Hofmann
We connected narrative, content, campaigns, ecommerce, the physical shop and CRM to bring the value of the craft into digital and build a coherent brand experience at every touchpoint.