Services · Consulting
SEM strategy with a profitability limit set before scaling
We design campaign structure, investment allocation and the acquisition cost the business can afford. Increasing budget only makes sense while additional demand maintains viable economics.
Capture demand without paying any price
- Searches prioritised by intent and potential value.
- An acquisition-cost ceiling defined with the business.
- Controlled scaling according to demand and profitability.
The problem we solve
Search campaigns can generate clicks and conversions while profitability deteriorates. Without clear structure and an economic limit, more investment can push the cost of each sale or lead beyond what the business can support.
How we work
We start from demand, margin, conversion and the value of each result. We structure campaigns and terms, connect ads with the right pages and define rules for optimisation and scaling.
What we put in place
- Search research and grouping.
- Campaign and ad structure.
- Negative keywords and query control.
- Investment allocation.
- Alignment between ad and landing page.
- Measurement, optimisation and scaling rules.
How it is measured
Depending on the model: cost per qualified lead, cost per acquisition, conversion value, revenue, margin or incremental profitability. CPC, CTR and impressions help diagnose performance but do not replace the business result.
When this service fits
When active search demand exists, current campaigns lack a clear economic structure or the business needs to know how much it can invest without worsening acquisition cost.
Where we have applied it
4 cases where this service was part of the work.
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/01
Sutton Barcelona
We turned ticketing into a continuous, measured journey, with campaigns and messages tailored to each ticket type and optimisation matched to each night's programming.
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/02
Nike Swim
We brought brand planning, partner activation and performance for Nike Swim in Spain and Portugal into one strategy, with execution adapted to each market.
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/03
Carlos Alcaraz Academy
We built the brand, the digital ecosystem and the customer acquisition strategy for a project born in 2025 that has sold out every edition held and expanded to eight cities across three countries.Sold out from the first edition and in every edition held2025 – 2026 · Occupancy data provided by the project
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/04
bulthaup Andorra
Strategy, film and digital campaigns to amplify a dining experience where design, cooking and landscape meet.1.27M impressions on InstagramNov 2024 – Mar 2025 · Meta Business Suite