Services · Consulting
Digital strategy prioritised by impact and ability to execute
Every initiative must answer two questions: how much can it move the business and what does it take to execute? The result is a concise roadmap with an owner, deadline and measurement for each line.
A roadmap also decides what stays out
- Limited priorities that prevent dispersion.
- Impact and effort evaluated with the available evidence.
- Owners, deadlines and measurement from the start.
The problem we solve
Teams often accumulate digital initiatives without shared criteria for choosing. Everything seems urgent, dependencies emerge late and strategy becomes a list with no real capacity for execution.
How we work
We start from objectives, team capabilities and constraints. We identify initiatives, dependencies and risks, prioritise them and build a sequence that can be governed and measured.
How we prioritise
- Potential impact on the objective.
- Evidence and level of uncertainty.
- Cost and execution effort.
- Technical and organisational dependencies.
- Time to learning.
- Owner and available capacity.
What you take away
A roadmap with prioritised initiatives, owners, deadlines, metrics and dependencies, plus a record of what stays out and why.
When this service fits
When there are too many initiatives, different areas compete for resources or a company needs to translate business objectives into concrete digital decisions.
Where we have applied it
3 cases where this service was part of the work.
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/01
Bubó
We turned the key dates in the calendar into campaigns with their own window, visual production and budget, to arrive before the moment of purchase.
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/02
Sutton Barcelona
We turned ticketing into a continuous, measured journey, with campaigns and messages tailored to each ticket type and optimisation matched to each night's programming.
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/03
ARAG
A content strategy built on the questions people actually ask, turning specialist knowledge into usefulness, authority and digital presence.#1 on social media in the insurance sector since 2024H1 2024 – H1 2026 · Ranking of Internet Presence of Insurance Companies