Services · Performance marketing
Paid media focused on one business metric
We structure campaigns, audiences, creative and budget around the result that matters. We review performance continuously and move investment towards what converts, not what simply generates more impressions.
More investment only when the numbers support it
- One primary metric connected to the business objective.
- Dynamic budget allocation based on performance and genuine conversion capacity.
- Continuous optimisation of audiences, messages, formats and journey.
The problem we solve
Many accounts accumulate campaigns, audiences and creative without a shared logic. There is data, but no clear answer about what generates business or where the next euro should go.
How we work
We start with the objective, margin and conversion journey. We organise the structure, correct measurement and decide which variable leads. We then test, compare and redistribute budget on an agreed cadence.
What we put in place
- Campaign and account architecture.
- Segmentation and audiences.
- Creative plan for each funnel stage.
- Budget allocation and control.
- Tracking connected to the final conversion.
- Optimisation and actionable reporting.
How it is measured
The metric follows the model: cost per qualified lead, cost per acquisition, revenue, margin, bookings or another verifiable conversion. Reach, clicks and views are intermediate signals unless awareness is the agreed objective.
When this service fits
When you already invest but cannot tell what generates business; when you need a new acquisition channel; or when you want to scale without losing control of the cost of each result.
Where we have applied it
4 cases where this service was part of the work.
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/01
Carlos Alcaraz Academy
We built the brand, the digital ecosystem and the customer acquisition strategy for a project born in 2025 that has sold out every edition held and expanded to eight cities across three countries.Sold out from the first edition and in every edition held2025 – 2026 · Occupancy data provided by the project
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/02
Nike Swim
We brought brand planning, partner activation and performance for Nike Swim in Spain and Portugal into one strategy, with execution adapted to each market.
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/03
Sutton Barcelona
We turned ticketing into a continuous, measured journey, with campaigns and messages tailored to each ticket type and optimisation matched to each night's programming.
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/04
Amorino Gelato
We connected identity, activations, local acquisition, CRM and new-opening support to bring a recognisable brand to the real needs of each shop in Spain.