Services · Consulting
SEO strategy focused on searches that can generate business
We start from the demand that already creates opportunities and the spaces competitors occupy today. From there come the architecture, the pages to create or rebuild and the technical work that supports them.
Ranking is not enough if the traffic does not convert
- Search intent connected to the offer and the business.
- Architecture and content designed as one system.
- Technical priorities based on impact and ability to execute.
The problem we solve
A website may publish frequently, improve isolated rankings and still fail to capture useful demand. The usual problem is choosing searches with no commercial value, competing with the wrong pages or leaving technical constraints unresolved.
How we work
We analyse demand, competitors, architecture, content, indexing and technical performance. We prioritise opportunities by intent, qualitative difficulty, potential value and required resources.
What we put in place
- Search and intent research.
- SEO architecture and URL map.
- Technical and indexing audit.
- Page briefs and optimisation.
- Internal linking and entity signals.
- Measurement and development plan.
How it is measured
We measure relevant visibility, organic clicks, pages that capture demand, leads, sales or assisted conversions according to the business. Rankings are a diagnostic signal, not an isolated objective.
When this service fits
When the website does not appear for commercial searches, depends too much on paid media, needs a migration or publishes content without an architecture that builds authority.
Where we have applied it
3 cases where this service was part of the work.
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/01
ARAG
A content strategy built on the questions people actually ask, turning specialist knowledge into usefulness, authority and digital presence.#1 on social media in the insurance sector since 2024H1 2024 – H1 2026 · Ranking of Internet Presence of Insurance Companies
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/02
Pía Capdevila
We turned a portfolio of projects into a brand with a voice of its own, able to grow organically through judgement, process and a recognisable visual narrative.30K → 115K+ followers on Instagramduring the collaboration · Native Instagram metrics
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/03
bulthaup Andorra
Strategy, film and digital campaigns to amplify a dining experience where design, cooking and landscape meet.1.27M impressions on InstagramNov 2024 – Mar 2025 · Meta Business Suite