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ALLÓ The Agency

Insurance · Digital strategy · Content · SEO

We turned ARAG's legal expertise into sustained leadership on social media

A content strategy built on the questions people actually ask, turning specialist knowledge into usefulness, authority and digital presence.

ARAG Spain · Five consecutive editions at number 1 on social media

Pieza de campaña de ARAG: una persona con sombrero y esterilla junto al claim «¿Puedo viajar de baja?»

Key results

  • #1on social media in the insurance sector since 2024H1 2024 – H1 2026 · Ranking of Internet Presence of Insurance Companies
  • 5consecutive editions leading the categoryeditions XXXVI–XL · Ranking of Internet Presence of Insurance Companies
  • #1overall in both 2024 editions of internet presence2024 · Ranking of Internet Presence of Insurance Companies

From the first half of 2024 to the first half of 2026

ARAG's challenge

ARAG specialises in legal expenses insurance and travel assistance. In a complex, regulated category, the opportunity was to turn its legal expertise into content that people could understand, relate to and use.

The aim was not to talk more about policies, but to answer better the questions that come up before anyone thinks about buying insurance.

ALLÓ's strategy

At ALLÓ we built the strategy from real questions: what to do if your home is occupied, whether you can travel while on sick leave, how to claim over building works, or what rights you have in a workplace dispute.

The product stopped being the starting point. Every piece began with a concrete situation and presented ARAG's knowledge as a clear, rigorous answer.

What we did

  • We identified and prioritised the questions policyholders actually ask.
  • We designed an editorial line built on usefulness and topicality.
  • We built legal sign-off into the production process.
  • We created content and visual formats for social media.
  • We strengthened the SEO strategy and the digital authority of the content.
  • We steered the social channels towards leading the sector conversation.

The result

ARAG has held first place in the social media section of the ranking for five consecutive editions, from the first half of 2024 to the first half of 2026.

The company led this category in editions XXXVI, XXXVII, XXXVIII, XXXIX and XL. In both 2024 editions, ARAG also reached number 1 in the overall internet presence classification, with scores of 86.72% and 86.2% respectively.

The result shows sustained leadership on social media within an external sector ranking. The study assesses digital presence and activity; it does not measure sales, policies sold, market share or profitability.