Skip to content
ALLÓ The Agency

Sport · Branding · Paid media · International expansion

Carlos Alcaraz Academy Camps: from zero to sold out from the very first edition

We built the brand, the digital ecosystem and the customer acquisition strategy for a project born in 2025 that has sold out every edition held and expanded to eight cities across three countries.

United States · Mexico · Australia | 2025–2026

Cuatro jóvenes tenistas con raquetas en una pista del Carlos Alcaraz Academy Camp

Key results

  • Sold outfrom the first edition and in every edition held2025 – 2026 · Occupancy data provided by the project
  • 8cities across 3 countries reached since launch2025 – 2026 · Project data
  • +3Mviews on social mediaJanuary – July 2025 · Native metrics from the social platforms

Occupancy data provided by the project and native metrics from its social platforms.

The challenge

The Carlos Alcaraz Academy Camps were born in 2025 with no brand of their own, no community, no digital ecosystem and no database. The challenge was to launch the project across several markets and turn the international profile of the name into local sign-ups.

The people deciding and paying are the families. Reach alone wasn't enough: we had to build trust, explain the programme and reach people with real intent in each city.

ALLÓ's strategy

We built the brand and the community at the same time as we switched on acquisition. We combined an aspirational narrative for young players with reasons to trust for their families, and replaced one global campaign with local plans around each venue.

The launch was worked market by market so the lessons from each edition fed the next.

What we did

  • We created the project's identity and narrative.
  • We designed the website and its own digital ecosystem.
  • We built and segmented the community by market.
  • We produced sports content, testimonials and social pieces.
  • We ran paid media campaigns aimed at local sign-ups.

Eight cities across three countries

  • United States

    • San Diego
    • Los Angeles
    • Chicago
    • Atlanta
    • Philadelphia
    • Miami

  • Mexico

    • Acapulco

  • Australia

    • Sydney

The result

San Diego, Los Angeles and Acapulco sold out in under six months during the 2025 launch. Excess demand made it possible to open two additional camps in Acapulco that same winter.

In 2026 the project continued in San Diego and Los Angeles and expanded to Chicago, Atlanta, Philadelphia and Miami, plus new editions in Acapulco and Sydney. According to occupancy data provided by the project, every edition held since the first event closed sold out.

The project now has a brand, a segmented community and a digital ecosystem of its own to keep growing beyond each edition.