Hospitality · Branding · Content
Elisabeth by the Sea: building the brand before switching on acquisition
We defined identity, visual world, tone and value proposition so that every piece of content, activation and campaign that followed would start from a clear, coherent brand.
Tossa de Mar
A shared base for every channel
- 1 brand world defined from the start.
- Identity, tone and value proposition aligned.
- A shared base for content, activations and acquisition.
The challenge
Elisabeth by the Sea was at the point where what the brand should stand for was still being decided. Before switching on any channel, it needed an identity able to order the whole experience and communicate a recognisable premium lifestyle proposition.
ALLÓ's strategy
We started with the brand: we built its visual world, tone, storytelling and value proposition. That base was designed to roll out coherently afterwards across social, lifestyle content, activations at the hotel and visibility and acquisition campaigns.
What we did
- We defined the brand's identity and visual style.
- We built the tone, the narrative and the storytelling.
- We ordered the value proposition and its key messages.
- We prepared the system to be applied across content, activations and media.
The base we built
The project has a shared identity and narrative on which to roll out its touchpoints. This case documents the building of that base.
Project scope: information provided by ALLÓ. It does not include results for awareness, demand, bookings or sales.
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