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ALLÓ The Agency

Interior design · Content · Social media · Personal brand

Pía Capdevila: from 30,000 to over 115,000 followers with no ad spend

We turned a portfolio of projects into a brand with a voice of its own, able to grow organically through judgement, process and a recognisable visual narrative.

Instagram · Organic growth | During the collaboration

Proyectos de interiorismo de Pia Capdevila mostrados en pantallas de móvil sobre fondo negro

Key results

  • 30K → 115K+followers on Instagramduring the collaboration · Native Instagram metrics
  • €0in paid media over the period analysedduring the collaboration · Campaign records provided by ALLÓ
  • +1Mviews on a single reelduring the collaboration · Native Instagram metrics

Native Instagram metrics and campaign records provided by ALLÓ.

The challenge

Pía Capdevila had interior design projects of real quality, but her Instagram presence worked mainly as a portfolio of finished work. The account grew slowly and gave few reasons to come back between projects.

The challenge was to build a community without ad spend and turn Pía's judgement into a recognisable brand asset.

ALLÓ's strategy

We moved from showing only the result to explaining the process, the decisions and the point of view behind each space. We designed formats built to travel organically and reinforced the brand's authority through relevant collaborations.

The strategy grew with «Un café con Pia», an editorial format of its own for deeper conversations beyond the feed.

What we did

  • We defined a visual narrative with a recognisable voice and point of view.
  • We turned interior design processes and decisions into useful, aspirational content.
  • We optimised reels and formats to favour organic distribution.
  • We activated brand collaborations and launched the «Un café con Pia» podcast.

The result

The account went from over 30,000 to more than 115,000 followers with no paid media spend during the collaboration. At least one reel passed a million views and collaborations were activated with brands such as Porcelanosa.

The digital presence stopped working only as a shop window for projects and became a platform to express Pía's judgement, connect with a community and reinforce her positioning.